Preview Mode Links will not work in preview mode

CoI’Q with Dr. Roxie is a first-of-its-kind interactive video show, where top health innovators, early adopters, and influencers speak candidly about the peaks, valleys, and wild ride of commercializing healthcare innovations.

Many people will launch a new product, but few will commercialize it. On CoI'Q, you'll learn the difference between launch and commercialization, so you can circumvent failure, accelerate customer adoption, and optimize market success! Brought to you by Legacy DNA, a healthcare marketing firm.

Jun 21, 2019

There are four times as many nurses as doctors in the healthcare field. However, input from nurses is often overlooked or ignored in the innovation process. How is leaving nurses, a valuable stakeholder group, out of the equation doing a disservice to the whole industry? What valuable skills and information do nurses bring to product development and commercialization? How can including nurses' insights optimize the product co-creation process?


On this episode, I’m joined by nurse-led innovation thought leader, author, and international speaker, Dr. Bonnie Clipper, who shares on the importance of including nurses in innovation and how to build innovations that succeed.


3 Things We Learned

  • Nurse insights are more critical than you realize at all levels of innovation
  • The viewpoints of physicians and surgical nurses are different from care nurses
  • How nurses can help health innovators develop more commercially viable solutions


Nurses play a huge role in the healthcare system, and that’s why it’s so important to weave their input into every stage of the innovation process from concept to product development to commercialization. Nurses can’t be excluded if we truly want to transform healthcare and improve patients' lives. Technology is just one part of the solution — human input is also necessary. Their input can be the difference between the market success or failure.