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CoI’Q with Dr. Roxie is a first-of-its-kind interactive video show, where top health innovators, early adopters, and influencers speak candidly about the peaks, valleys, and wild ride of commercializing healthcare innovations.

Many people will launch a new product, but few will commercialize it. On CoI'Q, you'll learn the difference between launch and commercialization, so you can circumvent failure, accelerate customer adoption, and optimize market success! Brought to you by Legacy DNA, a healthcare marketing firm.

May 23, 2019

Physician turned entrepreneur. Working within the healthcare ecosystem can definitely be an advantage. It's important to understand how healthcare thinks and being a physician-entrepreneur can offer credibility for knowing what it's like to be on the frontline. On the flip side, doctors are trained to think about problems in a linear way, which can sometimes get in the way of innovation. 


Just because you've identified a real problem in healthcare and developed an innovation that is superior to competing solutions on the market, doesn't guarantee commercial success. How can we make healthcare innovation easier? How can we become more focused on outputs instead of inputs? How can taking a sabbatical help entrepreneurs come back to the game with new clarity, energy, and passion?


On this episode, I’m joined by global health innovator and ScalaMed CEO, Dr. Tal Rapke, MD, who shares his formula for healthcare innovation success.


3 Things You'll Learn

  • Four questions to use as a lens for creating value
  • The difference between having a solution that solves a healthcare problem and having rigorous evidence to support your claims
  • The power of curiosity: Why it's important to stay curious enough to keep asking "why"


In order to create an innovation that truly solves a problem on a large scale, we need to think of how we can reduce the workload and friction for patients and clinicians. We need to bring patients on the journey, think more about outcomes than inputs, and consider the entire flow of the whole system.