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CoI’Q with Dr. Roxie is a first-of-its-kind interactive video show, where top health innovators, early adopters, and influencers speak candidly about the peaks, valleys, and wild ride of commercializing healthcare innovations.

Many people will launch a new product, but few will commercialize it. On CoI'Q, you'll learn the difference between launch and commercialization, so you can circumvent failure, accelerate customer adoption, and optimize market success! Brought to you by Legacy DNA, a healthcare marketing firm.

Aug 8, 2019

Many healthcare innovators underestimate what it takes for their innovations to achieve market success. What are the three lenses of innovation that health innovators must get right to increase their chances of success? How do these factors influence commercialization?

On this episode, we talk about the three things...


Aug 1, 2019

Are you targeting a health system for your innovation? Then don’t miss this episode!

How does innovation affect the payer landscape and how do payer systems prioritize innovations and their resources? We got the inside track on how payers look at and engage healthcare innovators and how these priorities impact all...


Jul 26, 2019

Healthcare innovators have to make a lot decisions in the commercialization process and each choice can determine the success or failure of the innovation. What are some of the pitfalls of bringing an innovation to market? What needs to change in healthcare to make innovation easier? Why is proof of efficacy and value...


Jun 21, 2019

There are four times as many nurses as doctors in the healthcare field. However, input from nurses is often overlooked or ignored in the innovation process. How is leaving nurses, a valuable stakeholder group, out of the equation doing a disservice to the whole industry? What valuable skills and information do...


Jun 14, 2019

Healthcare innovations play within a multi-sided market which adds a layer of complexity and difficulty a lot of other industries don’t have. What are some of the unique features of healthcare that innovators have to navigate? How do entrepreneurs balance between enthusiastic optimism and the realism of how the market...