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CoI’Q with Dr. Roxie is a first-of-its-kind interactive video show, where top health innovators, early adopters, and influencers speak candidly about the peaks, valleys, and wild ride of commercializing healthcare innovations.

Many people will launch a new product, but few will commercialize it. On CoI'Q, you'll learn the difference between launch and commercialization, so you can circumvent failure, accelerate customer adoption, and optimize market success! Brought to you by Legacy DNA, a healthcare marketing firm.

May 30, 2019

In an age of digitized healthcare, some of the biggest issues and challenges for innovators are privacy, how patient information is collected and protected, and how legislation impacts the landscape of innovation. How can health innovators uphold regulations in their business models and operations? How can privacy...


May 23, 2019

Physician turned entrepreneur. Working within the healthcare ecosystem can definitely be an advantage. It's important to understand how healthcare thinks and being a physician-entrepreneur can offer credibility for knowing what it's like to be on the frontline. On the flip side, doctors are trained to think...


May 17, 2019

The process of commercializing an innovation in a completely new category requires an approach that is entirely different to incremental innovations. When you’re trying to innovate in such a space, how do you get the messaging and positioning right? Why do you have to put a lot of time and effort into your sales...


May 9, 2019

Commercializing an innovation in healthcare is complex and hard. But, there are challenges and opportunities that lie within the artistic economics of healthcare.

Traditionally, medicine is practiced based on how insurance will pay for that medicine to be practiced. The lack of consumer empowerment and choice not only...