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CoI’Q with Dr. Roxie is a first-of-its-kind interactive video show, where top health innovators, early adopters, and influencers speak candidly about the peaks, valleys, and wild ride of commercializing healthcare innovations.

Many people will launch a new product, but few will commercialize it. On CoI'Q, you'll learn the difference between launch and commercialization, so you can circumvent failure, accelerate customer adoption, and optimize market success! Brought to you by Legacy DNA, a healthcare marketing firm.

Dec 5, 2019

The results many innovators gain in the early market phase, don’t necessarily translate into main market success. In order to cross that gap, we have to look to adopt different ongoing models and frameworks. How do we take a fundamental breakthrough solution and bring it to market successfully? What does it take to...


Nov 26, 2019

Many health innovators target large health systems as investors or buyers of their solutions. However, it can be challenging to know what innovations appeal to this customer group, whether they are open for collaboration, and who within the organization is most likely to buy or champion your innovation. 

 

As a...


Nov 7, 2019

The healthcare system we have is incredibly complex, cumbersome and expensive, and that makes it extremely difficult to innovate within it. What are some of the barriers that innovators are running up against, and how can we mitigate them? How do we take consumer expectations and behavior into account? How does the...


Oct 24, 2019

One of the side effects of a broken healthcare system is that there isn't enough fertile ground for innovation. How can innovators choose the most viable business models and go-to-market strategies? Where can we optimize and accelerate within the system in order to create growth? How can we rise above all the noise in...


Oct 10, 2019

When it comes to healthcare and innovation, the dysfunction of the system can seem hard to overcome without the right strategies. Why is it hard for some innovations to succeed? What are the key things you need to do in order to ensure your success? What are some of the biggest shifts in care delivery and benefits...