Preview Mode Links will not work in preview mode

CoI’Q with Dr. Roxie is a first-of-its-kind interactive video show, where top health innovators, early adopters, and influencers speak candidly about the peaks, valleys, and wild ride of commercializing healthcare innovations.

Many people will launch a new product, but few will commercialize it. On CoI'Q, you'll learn the difference between launch and commercialization, so you can circumvent failure, accelerate customer adoption, and optimize market success! Brought to you by Legacy DNA, a healthcare marketing firm.

Feb 20, 2020

Many innovators find themselves wearing blinders on either the business side or the clinical side, without catering to the overlaps between the two. But this often results in big issues, like spending unnecessary resources — or worse, building an innovation that clinicians don’t actually need or want.

In this...

Feb 13, 2020

There are record amounts of investment into healthcare and provider-based services – but to get your slice of the market, you’ve got to be better, faster, and smarter than the big, traditional players.

Successful innovators are zeroing in on the weaknesses of today’s healthcare industry and making them better....

Feb 6, 2020

Splitting equity can be a hard and emotional subject for innovators, and the models used for these splits can be unfair for the parties involved.

What is the Slicing Pie model and how does it solve many of these equity issues? How does this model help entrepreneurs work through the emotional aspects of giving up equity...

Jan 30, 2020

Successful healthcare organizations build a successful structure and culture early on, and lay the right foundation from the onset. This is something many upcoming innovators can learn and implement early in their operations.

How do we come up with compelling and powerful foundational messaging? What are the...

Dec 5, 2019

The results many innovators gain in the early market phase, don’t necessarily translate into main market success. In order to cross that gap, we have to look to adopt different ongoing models and frameworks. How do we take a fundamental breakthrough solution and bring it to market successfully? What does it take to...