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CoI’Q with Dr. Roxie is a first-of-its-kind interactive video show, where top health innovators, early adopters, and influencers speak candidly about the peaks, valleys, and wild ride of commercializing healthcare innovations.

Many people will launch a new product, but few will commercialize it. On CoI'Q, you'll learn the difference between launch and commercialization, so you can circumvent failure, accelerate customer adoption, and optimize market success! Brought to you by Legacy DNA, a healthcare marketing firm.

Sep 12, 2019

Healthcare innovators are usually in such a rush to get to market that they don’t take the time to create the correct framework for decision making and develop the right strategies. Usually, they employ a waterfall strategy, which makes them susceptible to failure.

How can we implement incrementally, instead of taking...


Sep 12, 2019

Many innovators lead with their technology in their creation process, and in the process they leave behind the other important building blocks of a strong business. How do we avoid building a business with a singular muscle? How can we deal with the biggest barrier to successful commercialization? How can we get...


Aug 8, 2019

Many healthcare innovators underestimate what it takes for their innovations to achieve market success. What are the three lenses of innovation that health innovators must get right to increase their chances of success? How do these factors influence commercialization?

On this episode, we talk about the three things...


Aug 1, 2019

Are you targeting a health system for your innovation? Then don’t miss this episode!

How does innovation affect the payer landscape and how do payer systems prioritize innovations and their resources? We got the inside track on how payers look at and engage healthcare innovators and how these priorities impact all...


Jul 26, 2019

Healthcare innovators have to make a lot decisions in the commercialization process and each choice can determine the success or failure of the innovation. What are some of the pitfalls of bringing an innovation to market? What needs to change in healthcare to make innovation easier? Why is proof of efficacy and value...